After becoming a huge star on the big screen, J.R.R. Tolkien’s Gollum is giving something back to the community. The iconic character can be seen extolling the virtues of using water sparingly in The Lord of the Streams, a 90-second Flash-animated parody on Metropolitan Water District of Southern California’s web site, www.mwdh2o.com.
The movie combines Metropolitan’s ongoing garden gnome PSA theme with elements from The Lord of the Rings under copyright permission from the Tolkien estate. When the fabled ring turns one of the gnomes into the sad, twisted Gollum, his only hope of salvation is to realize that water is the real "precious."
The short promo is a collaborative effort by Metropolitan’s web site staff and Immersiv Media, the Marina Del Rey-based firm that helped design MWD’s web site and bewaterwise.com, the water conservation site sponsored by Metropolitan and the Family of Southern California Water Agencies.
"The ‘be water wise’ campaign is part of the district’s larger outreach effort to reduce outdoor water use, particularly during the summer and early fall when outdoor temperatures soar and over-watering is at its worst,” says Adan Ortega, Metropolitan’s VP for external affairs.
The Metropolitan Water District of Southern California is a cooperative of 26 cities and water agencies serving 18 million people in six counties. The district imports water from the Colorado River and Northern California to supplement local supplies, and helps its members to develop increased water conservation, recycling, storage and other resource-management programs.