Nick has kindly given us a first-look peek at this Saturday’s new Sanjay...
Sinbad Hopes to Sail Away from Box Office Losses
With DVD sales often matching or exceeding box office take, Hollywood studios are increasingly looking to revenues from DVD/VHS sales to reach profitability. DreamWorks; execs are certainly hoping that proves to be the case with Sinbad: Legend of the Seven Seas.
A box-office misfire, the $60 million Sinbad to date has recouped just $26 million in wide release. The studio is hoping to repeat last year’s marketing push when it sold 5 million DVDs of its modestly performing ani title Spirit: Stallion of the Cimarron.
The Sinbad DVD includes a host of the ususal DVD-type extras: a six-minute interactive extra, Cyclops Island, voiced by the film’s stars Brad Pitt and Catherine Zeta-Jones; three set-top games including Sinbad’s Sailing Challenge; DVD-ROM games; a making-of featurette; and the de rigeur DVD commentary by directors Patrick Gilmore and Tim Johnson.
Because first-week sales of DVDs have become as big a bragging point as weekend grosses, D’Works is offering special promotions to boost early sales. While some studios are using on-line printable money-off coupons, for the Sinbad release each VHS and DVD package will include an instant-win game. In addition, promotional partners such as Baskin-Robbins, M Candy, Applebee Restaurants, Hewlett-Packard and others will be giving added exposure to the release. Intel and Atari Inc., which make the Sinbad PC game, will run TV advertising a week after the DVD street date.