Warner Launches Blu-ray Site

Warner Home Video has debuted WarnerBlu.com, a new web site that showcases Warner Bros.’ catalog of movies available on Blu-ray Disc. The web destination is being promoted with the ’100 Days of Blu-ray Sweepstakes,’ a contest featuring a grand prize Blu-ray home theater system and 100-disc Blu-ray library. Recent animated releases include Star Wars: The Clone Wars and The Polar Express 3-D.

Designed by Warner Bros. Advanced Digital Services, the 100 Days of Blu-ray Sweepstakes runs through Feb. 20 on www.wb.com. Players have a chance to win multiple bonus entries in addition to their daily entries submitted in their quest for the grand prize. Bonus entries can be scored by participating in a trivia game related to Warner Bros.’ featured Blu-ray title of the day, which will be given away to one lucky winner each day.