Toddworld Expands with Video Deal

With the new animated preschool series, ToddWorld, slated to air next month, HIT Ent. has acquired rights to distribute and market the property on DVD and VHS in the U.S. and Canada. The deal is part of a new multi-year agreement with Taffy Ent., the worldwide rights owner for the series, produced for Discovery Kids by Mike Young Prods.

ToddWorld revolves around Todd, an artistic and unusual six-year-old who navigates common kid challenges with help from friends Pickle, Stella, Sophie, his dog Benny, Mitzi the cat, other animal pals and an occasional alien visitor or two. Each half-hour episode uses offbeat humor and whimsical storylines to convey uplifting and reassuring messages of acceptance, tolerance and the importance of self-confidence.

The series was created by author/illustrator Todd Parr and writer Gerry Renert of L&G Licensing+, which oversees global merchandise, publishing and brand marketing for ToddWorld.

ToddWorld will join the lineup on TLC’s Ready Set Learn! block for preschoolers on Monday, Nov. 8 and will air weekday mornings at 8:30 a.m. ET/PT. Beginning Nov. 15, it will occupy the 8 a.m. and 10:30 a.m. slots weekday mornings on the Discovery Kids Channel. The property will then premiere on home video with the launch of four titles in spring 2005.