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Sesame Workshop Has Job for Genius

Home Entertainment

Sesame Workshop Has Job for Genius

Genius Products, The Weinstein Co. and Sesame Workshop have entered into a long-term distribution and co-production agreement that makes Genius the exclusive North American home entertainment distributor of Sesame Workshop product. The non-profit educational organization behind Sesame Street also counts Sesame Beginnings, Elmo’s World and the recently launched Pinky Dinky Doo among its library of more than 100 titles.

“This agreement with Genius Products provides the opportunity to strengthen our ability to reach millions of kids in America with one of the fastest growing entertainment content distributors,” says Sesame Workshop CEO Gary E. Knell. “Genius Products’ experienced management team, robust infrastructure and marketing expertise will ensure that we help children reach their highest potential and we believe by working with the multi-talented team at The Weinstein Co. on current properties and future productions, we will continue to deliver the leading children’s educational and entertaining content in the industry.”

Genius Products will maintain home video and certain digital distribution rights for the term of the agreement. The company also handles titles from Discovery Kids, BKN International A.G., RHI Ent. and Germany’s BFC Berliner Film Companie Distribution GmbH. Animated titles handled by Genius in the U.S. include PorchLight Ent.’s The Secret World of Benjamin Bear and Jay Jay The Jet Plane, as well as the classic properties Curious George, Paddington Bear and My Little Pony.

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