Pirates Sequel Steals Record DVD Booty

Arrrrr, time to bring on the grog! The folks at Disney Home Entertainment are celebrating today as Pirates of the Caribbean: Dead Man’s Chest posted a record 5 million DVD sales on its first day in stores. Released on Tuesday, the movie is likely to become the No. 1 live-action DVD release. The Johnny Depp-starrer has earned $422 million domestically and is likely to be a frontrunner in the VFX Oscar this year. The first Pirates movie (released in Dec. 2003) sold 11 million copies’90% DVDs’during its first week in stores.

Bob Chapek, president of Buena Vista Worldwide Home Ent. told The Hollywood Reporter, ‘It is our commitment to fans of Disney movies to do everything possible to keep their favorite DVDs in stock throughout the holiday season.”

Best Buy, Wal-Mart and Target have all had special tie-in offers for the release. Best Buy offers a bonus disc which includes a photo gallery for scenes and a behind-the-scenes docu, as well as a Captain Jack bobble-head for an additional $9.99, while Wal-Mart jumped ont the bandwagon with free T-shirts and an exclusive DVD-CD two-pack.

The Pirates DVD at Best Buy comes with a bonus disc that includes a photo gallery of scenes from the film, a documentary on the franchise’s international success and additional behind-the-scenes footage from the making of the movie, none of which is available anywhere else. Target promised a collectible light-up pin, while Circuit City offered an exclusive DVD game based on the hit movie.

Additionally, the Mouse House had one more reason to be happy yesterday as the National Board of Review’New York-based org which is usually the first to bestow year-end honors to movies’picked John Lasseter’s Cars as the Best Animated Feature of 2006. The CG-animated blockbuster led the pack earlier this week when it picked up nine Annie Award nominations.