Pirates Reaps DVD Treasure

Walt Disney Pictures’ Pirates of the Caribbean: Dead Man’s Chest sold a record-breaking 10.5 million copies in North America during its first week of release on home video, putting it on track to become the best-selling live-action DVD of all time. In addition to being the year’s top-grossing theatrical release, the title is selling faster at retail than any other film this year.

“With the incredible success of the release of Pirates of the Caribbean: Dead Man’s Chest, it is evident that the home entertainment industry continues to flourish,’ says Bob Chapek, president of Buena Vista Worldwide Home Entertainment. ‘It also further illustrates the worldwide phenomenon of everything Pirates of the Caribbean.”

Released as both a deluxe 2-disc special edition set and as a single-disc DVD, Dead Man’s Chest is also the top seller in the U.K., where fans have snatched up nearly 1.5 million units. Japan has seen nearly 1 million copies fly off the shelf during the first week, making it the No.1 live-action title of all time in that market.

Directed by Gore Verbinski and featuring extensive CG animation wok by ILM, the film opened over the summer in North America, plundering the biggest box-office take in U.S. history. To date, the sequel has netted more than a billion dollars worldwide and has qualified as Disney’s most successful movie of all time. As a bit of icing on the cake, the pic today qualified to compete for the VFX Oscar at the 79th Academy Awards.