Marvel Enterprises Creates Marvel Int’l

As part of its overall growth strategy Marvel Ent. Inc. expands its operations abroad with the launch of Marvel International. Senior entertainment, brand management and licensing executive Bruno Maglione has been named president of the newly created division, which will focus on developing the company’s overall presence, business operations and profile in key int’l markets.

Maglione will be based in London and report to Allen Lipson, Marvel’s CEO for all activities other than consumer products, where he will report to Tim Rothwell, Marvel’s recently appointed president of worldwide consumer products. Charged with establishing the Marvel franchise and business model internationally, Maglione will oversee all the company’s activities with a view to developing them synergistically. He comes to Marvel from Universal Studios Consumer Products Europe & MEA where he served as managing director and Sr. VP for the last five years.

During his tenure at Universal, Maglione was responsible for all of the operations related to the licensing of Universal’s movie, television, animation and video production for both current production slates and the studio’s library. Working directly with Marvel, he supervised the planning and realization of the European licensing program for Universal’s The Hulk, a program that encompassed more than 150 licensees and achieved record results. Other Universal film licensing projects directly supervised by Maglione include The Mummy, Jurassic Park III, ET the Extra-Terrestrial, The Fast and the Furious and event movies from Universal’s upcoming 2004 slate.

Prior to joining Universal, Mr. Maglione was a VP at Walt Disney’s Euro Disney resort where he headed up alliances, synergy and seasonal marketing, and was an important contributor to that company’s business turnaround. He has held senior marketing, financial and corporate development positions with companies both in the United States and Europe.