Majesco Puts 4kids Shows on Game Boy

Majesco Sales Inc. has entered into a three-year agreement with 4Kids Ent. Inc. to publish 12 episodes of popular cartoon programs as part of its new Game Boy Advance Video product line.

Under terms of the agreement, Majesco secured the right to publish select 4Kids Ent. properties in the United States and Canada. It is expected that episodes of Yu-Gi-Oh!, Teenage Mutant Ninja Turtle and Sonic X will be released on cartridges that play on the Game Boy Advance handheld game system. Additional terms of the deal call for the promotion of the titles on 4Kids Ent.’s FOX BOX programming block and the FOX BOX website.

“We are pleased to be working with Majesco to bring 4Kids’ produced content to the installed base of more than 20 million Game Boy Advance and Game Boy Advance SP units,” says Alfred R. Kahn, chairman and CEO of 4Kids Ent. “Now, fans of Yu-Gi-Oh!, Teenage Mutant Ninja Turtles and Sonic X and can easily take their favorite shows anywhere they can take their Game Boy Advance systems.”

Majesco’s new Game Boy Advance Video lineup is scheduled to debut this year. The company recently announced a deal with Nickelodeon to release episodes of SpongeBob SquarePants, Jimmy Neutron, The Fairly OddParents and a compilation of All Grown Up.

Majesco’s new video compression technology presently allows viewing of approximately 45 minutes of quality color video with the capability to view 90 minutes of color video under development.