House of Weinstein Adds Toons to DVD Wing

In a move sure to continue the Weinstein Bros. building of a studio within a studio, Miramax Home Entertainment has announced the acquisition of a new CG animated film from Tundra Prods. and Colorland Animation Prods.

In Search of Santa is currently in the voice-casting process, according to a report in Daily Variety. The pic is about two feuding penguin princess sisters who have to come together to travel from the South Pole to the North Pole to save their parent’s throne. Santa is slated for release exclusively on DVD/VHS Christmas 2004.

Among other things, Tundra has produced the direct-to-DVD title Rudolph the Red-Nosed Reindeer and The Island of Misfit Toys for GoodTimes Ent. and Columbia TriStar Home Entertainment. For its part, Hong Kong and PRC-based Colorland has produced more than 500 hours of animation on projects such as Wheel Squad, Tabaluga and Flipper.

Miramax has had a good deal of success with so-called premiere DVD product (a name that seeks to differentiate product from the less-than-stellar reputation of most straight-to-vid fare). Miramax recently released the first of several DVD films based on the Bionicle line of toys. Bionicle: Mask of Light reportedly sold $25 million worth of discs in North America.