Flickerlab Animates Learn to Read DVDs

New York animation and design house Flickerlab has animated 13 hours of programming for Hooked on Phonics’ Learn to Read DVD series. These nine DVD’s combine character animation, motion graphics and some live-action footage, forming a critical part of a series of entertaining and educational reading programs for children ages 3-8 years.

‘Hooked on Phonics came to us for assistance with a major revamping of their existing Learn to Read system,’ says Harold Moss, Flickerlab’s managing partner and creative director. This was the first time they incorporated video and animation directly into the learning system and they asked us to produce the DVD package and develop an entire visual system from the ground up. This included animating the type, developing of sense of character for each letter, making them fun to watch and also making sure that every sound effect, gag and motion helped carry the information. Developing a set of rules and ways of making every element playful was a challenge and a rather complex process as each choice had to reinforce the learning system.’

The web-exclusive, introductory offer became available through www.hookedonphonics.com last month and the DVDs are now sold at select locations, including Target stores nationwide.