Magic Lantern Group Inc. has become the exclusive Canadian educational distributor of Scholastic Corp.’s VHS and DVD series The Magic School Bus. The award-winning property will join Magic Lantern’s library of more than 40,000 programs from 300 world-renowned producers including Disney Educational Media, Schlessinger, Annenberg/CPB and Dorling Kindersley.
Effective in the fourth quarter of 2003, Magic Lantern Group acquired exclusive Canadian educational DVD and VHS rights for the property. The deal includes public performance rights for departments of education, schools, school boards, media centers and other educational organizations. Home use rights are also available to Canadian public libraries at a discounted price. Magic Lantern serves more than 10,000 schools, libraries and social agencies in North American and international markets.
Magic Lantern Group President and CEO Bob Goddard states, "We anticipate The Magic School Bus to be one of our most successful products and will contribute significantly to the building of our market share in Canada.”
Based on Scholastic’s best selling book series by Joanna Cole and Bruce Degen, The Magic School Bus is an Emmy Award-winning animated series that takes children on entertaining and educational journeys through the world of science. Available in both English and French-speaking languages, the series has also won Kids First! Awards and has been approved by Parents’ Choice.