According to Daily Variety, The DVD debut of Disney’s restored classic, Cinderella, sold more than 3 million copies in its first week at retail. More than a million units of the two-disc platinum edition flew off store shelves in the first day alone as fans added the 55-year-old animated fairytale to their collections.
With their enhanced image and sound, along with a ton of thoughtfully produced extra features, the Disney animated classics have been among the top home video performers. Since the platinum edition series kicked off with the 2003 release of Snow White and the Seven Dwarfs, titles such as Beauty and the Beast and Aladdin have been selling between 4 million and 7 million copies before going back into the vault.
Having sold around 10 million copies in 2003, The Lion King still rules the Mouse House catalog as recent releases such as The Incredibles have been performing below expectations due to an industry-wide slump in home video sales. However, the changing market didn’t prevent Disney from spending a reported $150 million on its Cinderella marketing efforts. The blitz seems to be paying off as the film is on track to become one of the top-ten video releases of the year.