Bell Canada today announced the launch of Mobile Movies, the first service in Canada to deliver full-length, pay-per-view movies directly to video-capable mobile phones. Users can watch full-length new releases or choose from a wide selection of movie classics from major distributors including The Walt Disney Co.’s Buena Vista International Television division and Sony Pictures Television International. The deal marks Disney’s first mobile agreement for full-length movies outside of the U.S.
Mobile Movies are streamed directly to client phones using the Bell wireless high speed network. The interactive movie software application can be downloaded directly from the phone’s menu, and clients can use it to browse movie information, including trailers and plot summaries, before they choose a title. The software features intuitive DVD-like playback controls and allows users to exit movies at any point and resume watching at a later time.
Powered by mSpot, Bell’s Mobile Movies service is now available on Samsung models a920, a900 and m500, the Sanyo 7500 and the LG 550, with more movie-capable phones set to launch this year. Individual movie titles start at $5.99, plus a subscription to the Unlimited Mobile Browser service or any Fun Bundle. Clients can view a movie an unlimited number of times within a rental period, which ranges from 24 hours to a week depending on the title.