BCI Brings Joe Cartoon to DVD

Home entertainment publisher BCI, a wholly owned subsidiary of Navarre Corp., has inked a deal to distribute animated shorts from Joe Cartoon on DVD. Prominently featured on AtomFilms, Joe Cartoon has been one of the leading producers of animated content for the web since the debut of Frog in a Blender. A first volume of greatest hits will be available on disc this April.

Joe Cartoon is known for low-brow, interactive animation such as the latest short, Gerbil Fishing, in which users decide the fate of a foul-mouthed pet dangled in front of hungry fish. The interactive aspect, which Joe Cartoon calls ‘Press & Splode’ technology, has been replicated for DVD viewers, who can use the directional keys on their remote controls to pan across the screen and press the menu button to activate the action.

Joe Cartoon is actually Joseph C. Shields, a freelance comic artist and t-shirt and toy designer from Michigan who launched www.joecartoon.com in the late ’90s and became a sort of godfather of interactive animated content. Today, the brand averages approximately 10 million page views per month, and is one of the top-10 podcasts on Apple’s iTunes.

Joe Cartoon-Greatest Hits, Volume One on DVD will feature such internet favorites as Gerbil in a Microwave, Lump: the No-legged Dog, Stoneflies and Thuh Greenfields. The disc, packaged with a Joe Cartoon character toy, will list for $14.98. Volume 2 will follow in July, and a three-disc boxed set, featuring a drunken commentary with Joe and his friends, will be available in November.