Animated DVDs Help TV-Loonland Tread Water

The re-launch of the G.I. Joe and Transformers animated properties helped struggling German TV and home entertainment rights trader TV-Loonland cut its losses by 48% in 2003, according to Daily Variety. The company’s bottom line also benefited from stellar sales of the cult hit feature Donnie Darko, distributed by U.K. subsidiary Metrodome.

TV-Loonland reportedly blames an unstable media market for its financial woes. While the loss margin is looking better due to home video sales and drastic cost-cutting measures, revenues are still down 48% to $14.7 million. $5.3 million of that came from DVD and VHS retail.