Warner Bros. Home Entertainment Group has inked a deal to handle North American distribution for video games developed by Codemasters, the U.K.-based company behind such hit titles as Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint. The teams at Warner Bros. Interactive Entertainment and Warner Home Video will work together to manage the distribution, sales and trade marketing of Codemasters’ portfolio and will begin rolling out the company’s products in April of 2007.
“This partnership allows the Warner Bros. Home Entertainment Group divisions to combine strengths to distribute Codemasters’ games, which have global appeal, throughout North America,” says ,Warner Bros. Home Entertainment Group president Kevin Tsujihara. “Employing the expertise of our gaming division and our powerful home video distribution services, we will bring Codemasters’ products to consumers within the ever-growing gaming marketplace.”
“We greet this arrangement to work with Warner Bros. Home Entertainment Group with great enthusiasm,” adds Codemasters CEO Rod Cousens. “Codemasters continues to strengthen its content and distribution, and as the reach of our product portfolio broadens to a global audience, there can be no more effective alliance than to have the world’s largest entertainment corporation handling the line in the single largest market.’
Warner Bros. Home Entertainment Group is licensed to distribute Codemasters titles in North America through May 2008. Titles to roll out under the deal will include DIRT: Colin McRae Off-Road, Overlord, Clive Barker’s Jericho and Turning Point: Fall of Liberty