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Warcraft Expansion Sees Record Sales
Blizzard Ent. has announced that World of Warcraft: Wrath of the Lich King, the second expansion pack for the hugely successful game franchise, sold more than 2.8 million copies in its first day of availability, making it the fastest-selling PC game of all time. The record was previously held by the first Warcraft expansion, The Burning Crusade, which saw nearly 2.4 million copies fly off store shelves in 24 hours back in January of 2007.
Wrath of the Lich King was released simultaneously in North America, Europe, Chile, Argentina, and Russia on Nov. 13; Australia, New Zealand, Singapore, Malaysia, and Thailand on Nov. 14; and South Korea and the regions of Taiwan, Hong Kong and Macau on Nov. 18. In celebration of the launch, more than 15,000 stores throughout the world pened their doors open at midnight to serve eager fans, some dressed as their favorite characters from the game. Several locations were visited by Blizzard Ent. representatives, who met players and signed copies of the game.
‘We’re grateful for the incredible support that players around the world have continued to show for World of Warcraft,’ says Mike Morhaime, CEO and co-founder of Blizzard Ent. ‘Wrath of the Lich King contains some of the best content we’ve created for the game so far, and we look forward to seeing even more players log in to experience it in the days ahead.’
World of Warcraft is subscription-based massively multiplayer online role-playing game that boasted 11 million players prior to the launch of Wrath of the Lich King. More information on the new expansion can be found at the official website, www.wow-europe.com/wrath.