MTV Games has appointed two industry veterans to executive positoiins.
Scott Guthrie, previously executive VP of publishing for THQ, is now executive VP and general manager of MTV Games.
Also joining the company as senior VP of sales is David Cox, previously senior director of sales and merchandising for Sony Computer Entertainment America.
Guthrie will direct the unit’s publishing strategy and execution, including marketing, sales and distribution of all MTV Games products ‘ including the successful ‘Rock Band’ franchise developed by Harmonix Music Systems, which Viacom’s MTV Networks acquired in 2006. He will be based out of MTV Networks’ New York City headquarters and report directly to President Van Toffler.
Cox will manage sales for the gaming division, and will work to maximize the breadth of catalogue with MTV Games’ distribution partner, Electronic Arts, and leverage long-standing relationships with key retail buyers to build go-to-market strategies and drive revenue. Cox will be based out of San Francisco and report to Guthrie.