Take-Two in Game Deal with Cartoon Net

Take-Two Licensing Inc., a wholly owned subsidiary of Take-Two Interactive Software Inc., has inked a first-look deal to develop and publish video games for all new Cartoon Network branded properties targeting kids 6-11. Codename: Kid’s Next Door will be the first property licensed under the agreement.

John Friend, Sr. VP of licensing division Cartoon Network Enterprises comments, “This partnership will harness the strengths of both companies to build on existing brands and create new ones. Ultimately, we hope to see the simultaneous launch of a new series with a multi-platform video game.”

Take-Two Licensing was formed in December 2003 by combining the licensed assets of Take-Two’s publishing subsidiaries with the licensed properties acquired in the TDK Mediactive acquisition. The company is run by Bill Gross, replacing former TDK Mediactive CEO Vincent Bitetti, who resigned to pursue other opportunities.

Gross previously served as Sr. VP of brand strategy at Gullane Ent., where he was responsible for all of the company’s brands including Thomas The Tank Engine and Guinness World Records.

Warner Bros. Interactive Entertainment is the licensing agent for Cartoon Network’s properties and played a role in structuring this partnership.