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Tak Release First in THQ/Nick Publishing Deal
Game publisher THQ Inc. and kids’ entertainment juggernaut Nickelodeon today began shipping Tak and the Power of Juju for the PlayStation 2, Gamecube and Game Boy Advance. Developed by Avalanche Software, Tak marks the first release under THQ and Nickelodeon’s previously announced relationship dedicated to creating, developing and publishing original interactive content with multi-media franchise potential through Nickelodeon’s television, movie, online, magazine and consumer product network.
Tak and the Power of Juju launch activities extend through Tuesday, Oct. 21, when THQ and Nickelodeon execs are scheduled to open the NASDAQ stock market with the Tak costume character on hand. Also, Nickelodeon’s U-Pick Live program on Oct. 20-21 will feature a performance of Tak’s theme song, a remake of Iggy Pop’s Real Wild Child, as done by up-and-coming band Wakefield.
The $15 million Tak and the Power of Juju marketing campaign kicked off in April on Nickelodeon’s popular Kids’ Choice Awards show. For more information about the game, visit www.takgame.com.