No, it’s not yet another announcement of a feature film deal based on a popular video game. The long-awaited Tom Clancy’s Splinter Cell Pandora Tomorrow is going to theaters coast to coast but as a live videogame tournament. Participants in New York and Los Angeles will play the game tonight, March 15, while fans watch at Loews Cinemas movie theaters.
Billed as the “Spies vs. Mercenaries” online tournament, this first-ever event is part of a multimillion-dollar marketing, advertising and promotional campaign that Ubisoft has launched to support the release of Pandora Tomorrow later this month.
In addition to the tournament, the push for the upcoming title has included a special unveiling at the 2004 Sundance Film Festival, as well as national TV, print and online advertising. A Ubisoft college tour featuring Pandora Tomorrow is scheduled to hit the road this spring.
According to Ubisoft, more than 5.5 millions copies of the original Tom Clancy’s Splinter Cell have been sold to date.
Loews Theaters’ “Spies vs. Mercenaries” tournament is open to all gamers. Attendees will receive prizes and giveaways (while supplies last). Call your local Lowes chain for details.