PlayFirst, home to such popular downloadable games as Diner Dash and Oasis, has signed a global licensing and distribution deal with fellow online video game publisher WildTangent. The agreement will see WildTangent feature PlayFirst titles on its popular game portal, WildGames (www.wildgames.com).
Through the partnership, both companies are hoping for greater exposure by reaching new audiences. PlayFirst will be included in WildTangent’s PC OEM solution, dubbed Game Console. As part of WildTangent’s existing OEM relationships, trial versions of PlayFirst titles will be pre-loaded on new computers beginning in 2006.
“The PC OEM arrangement with WildTangent will help PlayFirst reach its target audience–the mass market–in a whole new way,” says Rich Roberts, VP of sales and business development for PlayFirst. “Many people still don’t realize they can turn to the Internet to find great games. By bringing ours to the desktops of new PCs, we educate these consumers about the downloadable model plus the level of quality and fun they should come to expect from publishers.”
The casual games industry has grown from no revenue only four years ago to more than $200 million today. According to industry analyst firm IDC, the category is expected to hit the $1 billion mark by 2008.
PlayFirst publishes downloadable titles via more than 450 of the world’s top online game destinations. The company provides independent game developers with end-to-end support, funding projects from concept to completion. Founded in 2004, PlayFirst is funded by venture capital firms Mayfield and Trinity Ventures. More information on the company can be found at www.playfirst.com.
WildTangent publishes hundreds of top-selling online titles from its own WildStudios, as well as the other leading casual game developers. The company’s Web Driver platform, comprised of authoring, compression and delivery technologies, claims more than 100 million users. WildTangent can be found online at http://www.wildtangent.com.