Playboy Puts the X in Xbox

If you’ve ever dreamed of being Hugh Hefner (and what guy hasn’t?) you’ll soon have your chance to virtually slip into the silk PJs of the man behind the Playboy empire. Co-publishers Groove Games and ARUSH Ent. have announced that Playboy: The Mansion will be available on and Xbox PlayStation 2 during the 2004 holiday season.

Currently in development at Cyberlore Studios, Playboy: The Mansion combines social interaction, party-throwing simulation and empire-building challenges. As Hef, the player must build Playboy Magazine and the famous Playboy Mansion into dynamic cultural icons. Crafty management of the Mansion’s social scene will be required to keep the business end of things thriving.

The game also helps young men try their hand at another fantasy job—Playboy photographer. Photoshoot gameplay will allow the player to take control of the camera, shoot models for magazine covers and pick and choose the best overall theme for each issue.

The release of Playboy: The Mansion marks Playboy’s entry into the video game industry. The move is a natural one, considering Playboy readers spent more than $300 million on video games over the last year. The title, distributed in North America by Hip Interactive, will be on display at the Electronic Entertainment Expo (E3) in May. More information on the game can be found at www.PlayHef.com.