Nokia SEGA Techno Transfer is a Snap

In a move intended to solidify Nokia’s presence in the game world, the phone giant is acquiring assets of Sega.com Inc., a subsidiary of SEGA. The integration of Sega.com’s multi-player technology into Nokia’s soon-to-be-released N-Gage game deck is intended to enhance online games and service offerings from Nokia.

“Online multi-player games and mobility are seen as the hottest developments in the games industry today. This acquisition is a logical step in bringing online elements to mobile games,” says Ilkka Raiskinen, senior VP of Nokia’s entertainment and media business unit. “Sega’s technology, combined with our N-Gage game deck, opens up totally new dimensions for gamers. I believe that together, we have the knowledge in mobility and online games technology to further develop and expand opportunities for the entire games space.”

The SEGA Network Application Package (SNAP), which enables high-performance networked multi-player games, will form the core part of Nokia Mobile Phones’ Entertainment and Media Business Unit’s online games activity. With SNAP technology, the N-Gage deck will enable multi-player games for mobile and fixed environments. N-Gage is scheduled to be available to consumers worldwide October 7, 2003.

The company says that the integration of SNAP technology into Nokia’s game portfolio will have a number of positive spin-offs for the gaming community. For one, N-Gage gamers will benefit from content creation, resulting in more feature-rich multi-player online games. The mobile operators will have the opportunity to generate additional revenue streams by integrating games industry technology into their mobile networks. Finally, SNAP technology offers game-developers a flexible and well-tested online games platform to service gamers globally.