Nintendogs Pounds the Competition

Nintendo reports that Nintendogs, its latest release for the Nintendo DS handheld device, sold a quarter of a million units in its first week of availability, becoming the best-selling new game franchise ever for a portable system. Retailers are selling out of the virtual pet software and the excitement is driving up sales of the DS hardware.

“Nearly 15 percent of all DS owners bought Nintendogs in just a week, a virtually unprecedented adoption rate for any title on an established system,” says Reggie Fils-Aime, Nintendo of America’s exec VP of sales & marketing. “Coupled with a price drop to $129.99, retailers are reporting DS sales up between one and a half and three times previous levels, and last week DS comfortably outsold our portable competitors.”

Expanding on a concept popularized by Tamagatchi and NeoPets, Nintendogs lets owners train and care for lifelike puppies using the DS system’s touch screen and microphone. The title became a cultural phenomenon in Japan and launched in the U.S. on Aug. 22. Nintendo plans to ship more units to meet demand. Additional information, as well as downloads, video diaries and Nintendogs extras, can be found at www.nintendogs.com.