After the DVD revolution took even the hype-est of studio hypers by surprise in the late 1990s, no one wants to be accused of leaving any stone unturned. There’s just too much revenue at stake.
To that end, Daily Variety is reporting that DreamWorks Animation has formed an alliance with vidgame publisher Majesco. In doing so, D’Works becomes the first studio to provide films for Nintendo’s line of Game Boy portable vidgame players.
Majesco is set to release Game Boy play-able versions of Shrek, Shrek 2 and Shark Tale later this summer in its proprietary Game Boy Video format, with a sell-through price in the $20-range. In the past year, Majesco released television content from Nickelodeon, Disney and Cartoon Network. Until now, Game Boy cartridges didn’t have enough capacity to contain a feature-length film. But now they do.
Studios other than DreamWorks have begun to release films for Sony’s PSP portable game console, which has had a movie-playing capability from day one. Playing catch-up, Majesco has developed a new technology to play video on the Game Boy. Presently, it can only store animated content up to 90 minutes.
If first three titles sell well, Majesco hopes to release Madagascar when the time comes for the DVD release.To date, Nintendo has sold more than 28 million units of its Game Boy Advance in North America, along with more than 1 million units of its new DS portable game console.