Nick.com Launches Pay-to-Play Games

Nickelodeon is positioning itself to be a leader in the exploding downloadable casual games market. The kid network has teamed with Big Fish Games and TryMedia to re-launch Nick Arcade with paid downloadable games at Nick.com and Nickjr.com. The "state-of-the-art gaming platform," as Nickelodeon describes it, will be ready to welcome toon-loving gamers on July 1.

At re-launch time, Nick Arcade will feature more than 60 premium downloadable games for kids. The lineup will include Nick.com-published games such as SpongeBob Obstacle Odyssey, The Fairly OddParents Big Superhero Wish, Jimmy Neutron Invention Revenge, and such Nick Jr. titles a Dora’s Rapido River Rafting Race. There will also be a number of titles from third-party developers and a “Games for Grown-Ups” section at http://nickjrgrownupgames.com.

Most games will be priced at $20. For a $7.99 a month, users can join a membership program that allows them to receive one free game every month. The "Nick Arcade Pass" also entitles players to coupons and discounts on games, as well as other benefits.

Nick Arcade will be frequently updated with original paid downloadable games published by Nick Online, which will be released beginning third quarter 2005.