Namco Paws Berenstain Bears Rights

Stan and Jan Berenstain, creators of the beloved Berenstain children’s books and animated series, have awarded the property’s exclusive worldwide interactive entertainment publishing rights to video-game publisher Namco Hometek Inc.

The Berenstain Bears, a favorite in the world of children’s literature for the past 40 years, have appeared regularly on television in more than 50 overseas markets including Hong Kong, U.K., Mexico, France and Spain. A 15-minute animated series produced by Corus Ent.’s Nelvana premiered in January of 2003 on PBS KIDS in the U.S.

As the world-famous ursine family makes its interactive debut, Namco joins such Berenstain Bears licensing partners as Fisher-Price, Columbia Tri-Star and Kelly Toys. Current and previously licensed merchandise includes children’s apparel, footwear, backpacks, bedding/bath accessories, toys and home video releases.  

The author/illustrator team of Stan and Jan Berenstain drew from their own experiences to impart life lessons and promote family values through their title family of bears who live in a hollowed-out tree. The franchise has even become a family business, with sons Leo and Michael Berenstain now part of the act. More information on the Berenstain Bears can be found at www.berenstainbears.com.

Namco has created some of the industry’s top video game franchises, including Tekken, SOULCALIBUR, Dead to Rights, Pac-Man World, Ridge Racer, Time Crisis and ACECOMBAT. For more information about Namco and its products, log onto www.namco.com.