Martha Stewart Living Omnimedia and Majesco Entertainment have teamed up to bring Stewart and her lifestyle content to video games.
The two companies have agreed to a strategic partnership that gives Majesco exclusive distribution rights.
“We are thrilled to be partnering with the Martha Stewart brand to bring sensibility to the video game market,” said Jesse Sutton, CEO of Majesco Entertainment. “Martha Stewart Living Omnimedia offers a vast wealth of content and has a passionate following. Branching into the interactive entertainment space is a natural next step, and Majesco Entertainment is proud to be the exclusive partner.”
“Majesco Entertainment is well respected for bringing consumer-friendly titles to the mass market and has a proven track record of tapping the interests of family and non-traditional video game players,” said Martha Stewart. “Women are increasingly engaged in social gaming. We feel confident that this new offering will delight loyal customers who are active in the space while introducing a new generation to the brand.”