Mario, Sonic Join Forces

Two video game icons will get to together for the very first time when SEGA Corp. and Nintendo Co. unleash Mario & Sonic at the Olympic Games for Nintendo’s Wii and DS systems. Fans of both enduring franchises who have long dreamed of such a pairing will have to wait until the 2007 holiday season to see how it unfolds. The title will be published by SEGA across Europe and North America, and by Nintendo in the Japanese market.

“Mario and Sonic have been respectful rivals since the early days of video games,” says Shigeru Miyamoto, senior managing director and general manager of Nintendo’s entertainment analysis and development division. “In fact, for a long time they have been discussing the possibility of one day competing against each other. Now that they have been given the perfect opportunity to meet at the Olympic Games, we may finally learn who is actually faster, Mario or Sonic?”

Licensed through a worldwide partnership with International Sports Multimedia, the exclusive interactive entertainment software licensee of the International Olympic Committee, Mario & Sonic at the Olympic Games will have players compete in events set in environments based on the official venues of the Beijing 2008 Olympic Games. The game will give fans the option to go for the gold as or against a host of popular characters including Mario, Sonic, Luigi, Knuckles, Yoshi and Tails.