Majesco to Put Nick Toons on Game Boy

Nintendo’s Game Boy Advance may be great for playing video games on the go, but several companies are working to make it another way for kids to get their fix of popular animated TV shows. Majesco Sales Inc. has signed an agreement with Nickelodeon to publish several episodes of the network’s cartoon programs as part of its new Game Boy Advance Video product line.

Under terms of the agreement, Majesco secured the United States rights to apply its proprietary Game Boy Advance Video technology to several installments of select Nickelodeon properties, including SpongeBob SquarePants, Jimmy Neutron, The Fairly OddParents and a compilation of All Grown Up.

Majesco’s video compression technology allows users to view approximately 45 minutes of quality color video with the capability to view 90 minutes under development. The technology fits in a standard Nintendo-manufactured, Game Boy Advance cartridge and incorporates standard DVD-style controls.

According to Majesco, enthusiastic feedback from several major retail partners indicates initial orders for the entertainment line could surpass one million units. “With its ability to bring a whole new array of content to an installed base of 20 million Game Boy Advance owners, our new Game Boy Advance Video technology has quickly captured the interest of Hollywood and major retailers alike,” says Jesse Sutton, CEO of Majesco Sales Inc.

Majesco’s new Game Boy Advance Video line-up is scheduled to debut this year.