Despite protests by concerned parent groups, Take-Two Interactive Software’s
Grand Theft Auto IV has set a new record for first-day and first-week video game sales. Released on Tuesday, April 29, the controversial title has sold approximately 6 million units around the world, addidng up to more than $500 million in revenue for the week. More than half of that was made on the first day of release as 3.6 million units were snatched up at retail to the tune of $310 million worldwide.
‘Grand Theft Auto IV‘s first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date,’ says Strauss Zelnick, chairman of Take-Two. ‘We congratulate the entire Rockstar team on creating a must-have experience that takes the legendary Grand Theft Auto franchise to a new level.’
Developed by series creator Rockstar North, Grand Theft Auto IV for Xbox 360 video and PlayStation 3 is rated ‘M’ for Mature, yet kids seem to have no problem getting their hands on it. The series has long been criticized for its violent, anti-social and sexual content. Many parents believe it glamorizes crime violence, particularly against women.
There have been several law sutits filed against the game’s makers over the years, claiming that the title has been responsible for real-life crime sprees committed by youths. Take-Two recently filed a lawsuit of its own against the Chicago Transit Authority for removing print advertisments for the latest installment. For more information on Grand Theft Auto IV, go to www.rockstargames.com/IV