Gameloft Plays with BBC’s Top Gear

BBC Worldwide has entered a licensing agreement with video game publisher Gameloft to create a mobile game based on the BAFTA and Emmy-winning BBC television series Top Gear. Intended for the U.K. market, Top Gear: The Mobile Game will test player’s motoring skills with ambitious challenges, races and stunts on a virtual version of the show’s infamous test track.

‘Top Gear is the world’s No. 1 motoring media brand and consistently achieves audience ratings unheard of for a factual entertainment program,’ says Gonzague de Vallois, senior VP of publishing for Gameloft. ‘By marrying Gameloft’s expertise in mobile games with the show’s original approach to cars and unique sense of humor, Top Gear: The Mobile Game will appeal to fans of the show and also to both car and racing enthusiasts alike.’

Seen in the U.S on BBC America, Top Gear is a reality series that has a trio of hosts putting various vehicles to the test in outrageous challenges that include filling cars with water and racing them over rough terrain to see how many pieces fall off. Fans will get to join in the fun when Top Gear: The Mobile Game becomes available later this year.