Game Makers, Disney Alumni Launch Interactive Film

As most video game companies strive to produce interactive movies, Lexington, Mass-based Cecropia today introduced what it calls the world’s first filmgame. The Act, a comedy about relationships, deception and the pursuit of romance, lets players control the characters’ emotions as they see the story play out.

With a team of artists plucked from Disney Feature Film Animation, Pixar, DreamWorks and Blue Sky, Cecropia incorporated personality-centric animation that gives players more to do with the characters than just running and shooting at things. The story revolves around Edgar, a shy window-washer who employs a number of tactics to win the love of Sylvia. Players have to correctly read and control the visual personality cues in the characters in order to move to the next level of the game. The title is scheduled for release later this year.

The Act will expand the demographic for videogames to include soccer moms, teenage girls, and everyone else who enjoys a good romantic comedy,” comments Cecropia president and CEO Ann-Marie Bland. “We’ve designed The Act to combine everything that is great about getting absorbed into a story and playing an addictive game–all with a very simple user interface.”

Cecropia was established in 2001 by gaming entrepreneur Omar Khudari, co- founder of game developer Papyrus Design Group. With studios in Orlando, Florida, the company hopes to change the face of interactive entertainment with its internally developed intellectual properties and the incorporation of traditional, hand-drawn animation techniques, unique game design and easy-to-use controls. The company can be found online at www.cecropia.com.