Execs Picked to Head Bruckheimer Games Studio

Jerry Bruckheimer is one step closer to becoming as major a player in the the video game industry as he is on movie and TV screens.

The producer and his parters at MTV Games have announced the hiring of Jim Veevaert as president of production and Jay Cohen as president of development for the Jerry Bruckheimer Games Studio. The hirings mark the official start of the studio after Bruckheimer and MTV Games struck their partnership deal in late 2007.

Veevaert and Cohen, both veterans of the games industry, have been charged with creating a studio to develop intellectual properties into groundbreaking interactive content that meets the standards set by Bruckheimer’s other ventures.

‘Throughout their careers, Jim and Jay have both demonstrated their unstoppable desire to advance the medium, which is exactly what we do with feature films and television,’ Bruckheimer said. ‘We are going to create content that challenges the way things are done and the experiences gamers have today.’

Veevaert comes to the job from Microsoft, where he was executive producer for Halo 3 and oversaw the Xbox 360′s largest franchises. He worked for Microsoft with such major developers as Bungie Studios, Epic Games and Rare Ltd.

Cohen comes to Bruckheimer from Ubisoft, where he built the French company’s North American operation into a successful independent publisher. Among the releases he worked were Splinter Cell, Rainbow Six, Ghost Recon, Prince of Persia, Rayman and Assassin’s Creed.