Ex-Food Exec to Run Activision Blizzard’s Europe Arm

Thibaud De Saint-Quentin will take over as senior VP and managing director of Activision Blizzard’s European publishing effort, effective March 9, reports the U.K. website MCV.

De Saint-Quentin takes over for Joerg Trouvain. He will be responsible for overseeing the U.S.-based company’s strategy for Europe and will work out of the United Kingdom.

He comes to Activision Blizzard from the food giant Kraft, where he was VP of its coffee business.

‘The European market is critical to our continued profitable growth plans and we’re delighted to have a talent of Thibaud’s caliber on board to guide the organization to even higher levels of success,’ said Brian Hodous, chief customer officer and De Saint-Quentin’s direct supervisor.