ESRB Offers Ratings Info in iPhone App

The Entertainment Software Ratings Board, which rates video games as a guide to parents, has developed a free iPhone app that provides instant access to ratings information.

The app was unveiled for the holiday season to give parents shopping for games instant access to information that can help pick appropriate titles for their children. The app is available for free download from the Apple iTunes Store or from the ERSB site at www.esrb.org/mobile.

Users of other devices also can access the information on internet-enabled devices by visiting the mobile website at m.esrb.org.

The nonprofit, self-regulatory group also has developed a new series of public service announcements set to air soon on television and radio and in-store at some video game retailers.