EA Launches New Division for Indie Development

Redwood City, Calif.-based Electronic Arts today announced the creation of EA Partners, a new business unit dedicated to managing the company’s worldwide distribution and co-publishing relationships of third-party products. The unit was previously known as EA Distribution.

EA, which markets its products under the brand names EA SPORTS, EA GAMES and EA SPORTS BIG, posted revenues of $2.5 billion for fiscal 2003. As much as $300 million of that comes from externally sourced business.

“The mission of EA Partners is to help develop the tremendous creativity of independent studios and publishers and bring their games to the worldwide market,” says John Riccitiello, EA president and COO. “We’ve created a business to bring innovative games to new platforms and new markets around the world.”

EA currently has relationships with more than 12 developers and publishers including Digital Illusions C.E., Buena Vista Games (Disney Interactive), Fox Interactive, Krome Studios, LEGO Interactive, IO Interactive, Warner Brothers Interactive, Sunflowers Interactive Entertainment Software, and Lionhead Studios, and regional publishing relationships with companies including LucasArts, Capcom, NovaLogic and Namco. In 2002, EA and Digital Illusions C.E. of Gothenburg, Sweden, published the award-winning and hugely successful PC multi-player game, Battlefield 1942.