Electronic Arts today announced that it is setting up a development studio in Singapore. Based in the heart of the city, the facility will focus on localizing popular EA games in at least five different languages for distribution throughout Asia. The development team is already in place and the first titles to be customized are now shipping.
In its efforts to develop Singapore into a digital media capital, the country’s Economic Development Board has been attracting top-tier companies such as Lucas Animation, which will produce the CG-animated Star Wars: Clone Wars television series and other projects there.
Jon Niermann, president of EA Asia Publishing, comments, “Singapore offers everything we need to build a world class creative organization. The Economic Development Board has been very supportive and we are looking forward to working closely with them to build a positive local presence.”
Managed by VP of operations Irene Chua, the team of 20 professionals from Japan, Korea, Taiwan, Singapore and Holland will develop online games in addition to tailoring existing titles for various regions. EA’s publishing business in Singapore will be overseen by Chris Thompson, VP and general manager of EA Southeast Asia, who was previously located in Tokyo.