DreamWorks, Activision Strengthen Bond

With a number of successful Shrek video games under its belt, Activision Inc. has expanded its relationship with DreamWorks Animation. A new long-term licensing deal grants Activision exclusive game rights to four upcoming feature films from the major toon studio. .

Activision will develop and publish video games based on the Jerry Seinfeld CG feature, Bee Movie, and Kung Fu Panda starring Jack Black and Dustin Hoffman. The deal, which covers all current and future console platforms, PC and hand-held devices, also includes pics in development, such as the comic-book adaptation Rex Havoc and the comic fantasy How to Train Your Dragon. In addition, the company will continue to turn out interactive ogre adventures beyond Shrek 3.

DreamWorks Animation SKG CEO Jeffrey Katzenberg comments, “Activision is a market leader in developing computer-generated movie properties into video game franchises. Working with Activision, we hope to deliver an unprecedented level of collaboration between the movie and the video game.”

Activision has shipped more than 10 million units of games based on DreamWorks Animation brands such as Shrek, Shark Tale and Madagascar. The company is currently developing titles based on DreamWorks’ May 2006 release, Over the Hedge and 2007′s Shrek 3, and retains game rights to 2008′s Madagascar 2.