To help strengthen its presence in the Japanese marketplace, The Walt Disney Co.’s Buena Vista Games has entered into a distribution deal with Tokyo-based D3 Publisher Inc. (D3P). Titles to be released by D3P in Japan include The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe and Disney’s Chicken Little for multiple platforms including PlayStation 2 and Game Boy Advance; and Tim Burton’s The Nightmare Before Christmas, Disney’s Kim Possible and Disney’s Lilo & Stitch for Game Boy Advance.
“It’s important for BVG to partner with a company that possesses strong marketing acumen, as well as proven experience meeting the retail community’s needs,” comments Graham Hopper, senior VP and general manager of Buena Vista Games.
D3P plans to roll out television advertising programs for BVG products that have direct tie-ins with Disney’s television programming. The publisher has also established a 24-hour customer service unit to answer questions from consumers.
The Kim Possible series made its debut on the Disney Channel in Japan in November 2003 and began airing on terrestrial broadcasting service TV Tokyo Networks in April 2005. The game is schedule for release in the summer on 2005. The Disney’s Lilo & Stitch game is also slated to bow this summer, followed by Tim Burton’s The Nightmare Before Christmas in October and Disney’s Chicken Little in December. The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, Disney’s upcoming live action/CG adaptation of the classic C.S. Lewis book, will have its interactive debut in Japan in the spring of 2006.