Adding to the growing list of entertainment producers climbing on the mobile phone bandwagon, Universal Studios has inked a deal with wireless content company Mforma Group. Under the terms of the pact, Universal Studios Consumer Products Group is licensing the rights to Dracula, Frankenstein, The Bride of Frankenstein, The Mummy, The Wolf Man and The Creature From the Black Lagoon to Mforma.
Mforma has more than 60 wireless carrier partners for its tools, platforms and content, including Verizon, Vodafone, Orange, Sprint, AT&T Wireless, Cingular, T-Mobile, China Mobile, Bell Mobility, Telefonica and Nextel.
In a report in today’s Hollywood Reporter, UCPG’s VP of interactive, Bill Kispert, comments, “We are very excited to have our classic Universal monsters take on new life and reach a huge and growing market of wireless gamers.”
Mforma has deals with a number of major content providers. For example, the company recently acquired the rights to develop and distribute wireless games based on Paramount’s Days of Thunder and Beverly Hills Cop for release this year.
Previously Mforma has based games on Paramount Pictures’ Star Trek Nemesis, The Italian Job and Top Gun. “We’re looking forward to seeing (the new titles) become just as successful and popular as our first efforts," says Sandi Isaacs, VP of licensing at Viacom Consumer Products. "We’re confident that working with Mforma will make it happen."