Call of Duty: Modern Warfare 2 appeared well on its way to challenging for the title of the biggest entertainment debut in history, selling a record estimated 4.7 million copies and earning $310 million in its first day of release, Variety reports.
The Activision game is taking on Rockstar’s Grand Theft Auto IV, which set the industry standard in 2008 by moving 3.7 million units on its first day. GTA IV went on to sell 6 million copies and earn more than $500 million by the end of its first week of release.
The game’s success couldn’t come at a better time for the video game industry, which reported today that overall sales were down 19 percent in October.
The game also is leading a wave of high-profile holiday video game releases such as New Super Mario Bros. Wii and Assassin’s Creed 2. Those releases could help the industry recover from a year in which sales are down 13 percent for the year.