Burnett, AOL Get Flushed Away

Mark Burnett Prods., the reality-show juggernaut behind such hit primetime series as Survivor, The Amazing Race and The Apprentice, has teamed with DreamWorks Animation, Aardman Features and AOL to create the new online game Flushed Away Underground Adventure. DreamWorks’ first online game with custom animation integration, the title will available in early October for fee exclusively at www.aol.com/flushedawaygame.

Based on DreamWorks’ upcoming animated feature, Flushed Away Underground Adventure will provide a variety of challenges for players of all ages. Kids and their parents will enter an immersive, 3D environment where they can solve individual puzzles for digital prizes and a chance to win a grand prize sweepstakes to be held during the film’s opening weekend.

Mark Burnett Prods. is developing the game, which will feature new character animation designed exclusively for the AOL experience. Burnett and DreamWorks previously collaborated on the boxing reality series The Contender and the upcoming filmmaking contest, On the Lot. AOL and Burnett first partnered on Gold Rush, an interactive challenge based on pop-culture knowledge that that premieres on AOL in September.

Co-produced by U.K. animation house Aardman Animaitons, Flushed Away stars Hugh Jackman (X-Men: The Last Stand) as the voice of Roddy, a highrise-dwelling fat rat who leaves the posh life when he gets flushed down the toilet and into the sewer where he makes new friends and learns how the other half lives. Kate Winslet is Rita, a tough-as-nails sewer-boat driver who captures Roddy’s heart and Sir Ian Mckellen is the frog villain, Toad. The voice cast also includes Andy Serkis, Bill Nighy and Shane Ritchie. Audiences will take the plunge on Nov. 3.