Atari Adds Three to Dragon Ball Z Line

Atari today announced its 2004 Dragon Ball Z lineup, which will include three new titles based on the popular animated series produced by FUNimation. Dragon Ball Z: Budokai 3 for PlayStation 2 and Dragon Ball Z: Supersonic Warriors and Dragon Ball Z: Buu’s Fury for Game Boy Advance will join a franchise that has sold more than 5.7 million units in the U.S. alone.

“From the outset, our goal was to work closely with FUNimation to faithfully recreate the Dragon Ball Z experience for video game consumers,” says Nancy MacIntyre, VP of Marketing for Atari’s Beverly studio. “By adhering to that very high standard, we are prepared to deliver a new array of different and exciting DBZ games.”

Dragon Ball Z: Budokai 3 continues the successful PlayStation 2 series developed by DIMPS. Dragon Ball Z: Buu’s Fury and Dragon Ball Z: Supersonic Warriors for Game Boy Advance were developed by WebFoot and Banpresto, respectively.

Web sites for the Dragon Ball franchise receive more than 8 million hits per day and the brand has generated more than $3 billion in related merchandising worldwide. In addition, more than 15 million home videos have been sold, placing it among the top animated action series.