AOL, Mark Burnett Do Business with Shrek

AOL and Survivor producer Mark Burnett are hoping to see more green thanks to DreamWorks’ third feature outing with the lovable ogre. The online entity will launch an interactive game based on the popular Shrek franchise on April 26, three weeks before Shrek the Third hits movie theaters worldwide. The game is a co-prod of AOL, DreamWorks Animation and Mark Burnett Productions.

Ye Olde Shrek the Third Royal Tournament will pose a series of online challenges over a six-week period involving characters and settings from the movie. Each day, players will have the opportunity to solve new challenges and explore new areas. In all, 25 individual games will be released over the course of the Tournament. The game builds on the success of last year’s Flushed Away Underground Adventure game as well as the original Gold Rush, which attracted nearly 11 million users.