Adult Swim is reaching beyond the small screen by offering fans an immersive, bodiless journey of the mind in its first-ever virtual reality experience, The Virtual Brainload. Developed in partnership with WEVR and available now for free on Google Play, the app takes viewers on a visual and sonic trip through outer space, utilizing the Google Cardboard headset peripheral (must be purchased separately).
Previously only available as an in-person experiential activation with the Meatwad Fulldome Experience, The Virtual Brainload meets fans where they are with a dazzling animated presentation that gives a special glimpse of the backside of reality. This initiative is Turner Broadcasting’s first release in the virtual reality sector, and provides new opportunities for creative development, programming and advertising. The company has plans for deeper, custom-created content to roll out later in 2015 and beyond.
“We know our audiences are early adopters and we aim to surprise them with new experiences like this,” said Jill King, senior vice president, consumer and partnership marketing, Cartoon Network, Adult Swim and Boomerang. “As we develop immersive content for our fans, we will keep our advertising partners front of mind and seek out opportunities to extend their brand into these experiences.”