The link between the movie biz and the video game industry just got a bit stronger as major interactive publisher Activision announced that it is opening a dedicated studio facility on the DreamWorks campus. The move is intended to facilitate simultaneous co-development between Activision and DreamWorks Animation, which inked a new long-term licensing deal in November of last year. Their latest collaboration, a games based on the upcoming CG feature Over the Hedge, was released this week.
“This announcement marks an unparalleled step in the convergence between Hollywood and video games,” states Robert Kotick, chairman and CEO of Activision Inc. “For the first time, we will be able to align our games’ production schedules with the movies’ from the pre-production phase onward. This will allow us to fully leverage the movie assets and storylines, in addition to collaborating closely with the talented production teams at DreamWorks to develop storylines that expand the movie experience in new and compelling ways.”
“We’re excited to have the game designers and film creators exchanging ideas on a daily basis,” adds Jeffrey Katzenberg, CEO of DreamWorks Animation. “We hope to create an immersive atmosphere that will help us continue to produce the finest in cutting-edge video games with Activision.”
Since Activision released its first Shrek title, the company’s alliance with DreamWorks has resulted in more than $300 million in video game sales worldwide. Under their latest deal, Activision holds exclusive video game rights to all current and future console platforms, PC, and handheld devices for the upcoming DreamWorks’ feature films Bee Movie, Kung Fu Panda, Rex Havoc and How to Train Your Dragon. The agreement also extends Activision’s rights beyond Shrek the Third to include potential future Shrek movies.