Activision Initiates Madagascar Operation Penguin

After gracing the big screen in their own animated short, A Christmas Caper, the crafty penguins from DreamWorks Animation’s Madagascar now have their own video game. Available now for Game Boy Advance, Activision’s Madagascar: Operation Penguin is a side-scrolling action adventure game featuring 18 mission-based chapters that have players utilize inventive secret agent gadgets to conquer a host of challenging tasks.

Developed by Vicarious Visions, the game casts players in the role of Private the Penguin, a daredevil zoo escapee on his way to Antarctica and the exotic island of Madagascar. Alex the Lion, Marty the Zebra, Melman the Giraffe, Gloria the Hippo and other characters make appearances as players escape danger with the help of crazy contraptions such as the soda bottle jet pack and the hamburger wrapper parachute.

Madagascar: Operation Penguin is rated "E" for Everyone and carries a suggested retail price of $29.99, More details about the game and other Activision titles can be found at